
Experience you need. People you trust.
Financial planning through a prudent, unbiased approach.


Experience you need. People you trust.
Financial planning through a prudent, unbiased approach.


Founded in 1981 in Flagstaff, AZ
OUR MISSION

Babb Financial Group’s mission is to develop deep, meaningful relationships with individuals and families who are in need of financial planning advice through a prudent, unbiased approach. In doing so, it is our goal to deliver fiduciary advice in a manner that creates a superior client experience that is enhanced through our core values.
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THE BABB BEAT

Insights into current financial planning trends,
upcoming events and latest news
Booyah! The “Cramer Effect”
If you have tuned into the Financial TV shows, you have seen the flashing graphics and heard the blaring sounds [...]
Common Behavioral Finance Biases: A Closer Look at Investor Behavior
Behavioral finance is an essential field that explores the intersection of human psychology and financial decision-making. Recognizing these biases is [...]