Bill Babb is the founder of Babb Financial Group and has been a Flagstaff resident since 1975. Before arriving in Flagstaff, Bill was a race car driver and served in the infantry of the United States Army. After being honorably discharged at the rank of sergeant, Bill went on to attend Northern Arizona University, where he earned his bachelor’s and master’s degrees. His first career position was as an administrator at NAU but, after six years, he realized his true passion was in the financial services industry. He started Babb Financial Group with his first wife, Cheri, who served as a senior partner and was an integral part in their success. After 14 years in the business together, Cheri lost her life to cancer, but she continues to make an impact on people’s lives through the foundation that she laid.

Bill specializes in retirement planning, life insurance, employee benefits, long-term care and estate planning. He has served on the board of directors for the NAU Alumni Association, Flagstaff Medical Center Foundation, Harbor Island HOA, Rotary Club, Big Brothers Big Sisters and Continental Country Club. He currently serves on the advisory board of the San Francisco De Asis Finance Council, and Northern Arizona Leadership Alliance, and is a Flagstaff Childhelp Chapter charter member. He and his wife, Jill, started the Flagstaff Childhelp Chapter in 2005. Bill enjoys playing golf, hiking, biking and spending time with his family.