Flagstaff & Sedona, Arizona  ·  Serving Clients Nationwide Since 1981

Flagstaff Financial Advisors
Since 1981

Founded in Flagstaff, Arizona in 1981, Babb Financial Group continues to serve individuals, families, and business owners throughout Northern Arizona and across the country through coordinated financial planning, investment management, and tax strategy.

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45
Years in Business
97
NPS Score*

*Provided by Nexa Insights in November of 2024, this score was determined based on the feedback from 111 current clients of Babb Financial Group through a questionnaire distributed by Nexa Insights from which Babb Financial Group compensated Nexa Insights. The survey was sent to a select group of 199 households which resulted in 108 individual promoters and 3 passive individuals. The Net Promoter Score (NPS) is a widely used metric for measuring customer loyalty and satisfaction. It reflects how likely customers are to recommend a company, product, or service to others.

Who We Serve
Individuals, families, and business owners navigating retirement, tax planning, investment strategy, and business transitions.
How We Work
A team-based, planning-first approach that brings financial planning, investment management, and tax preparation together under one roof.
What We Value
Long-term relationships built on transparency and a genuine focus on your financial life at every stage.
Where We Are
Based in Flagstaff and Sedona, Arizona, with clients across the country. Local community roots since 1981.
Babb Financial Group Flagstaff Arizona independent financial advisors team photo
Est. 1981  ·  Flagstaff, AZ
Who We Are

A relationship built on
planning, not transactions.

Founded in Flagstaff in 1981, Babb Financial Group has spent more than four decades building ongoing relationships with individuals, families, and business owners across northern Arizona, Sedona, and throughout the country. We are an independent firm, free to build planning and investment strategies around our clients' needs rather than the products of a particular institution. What drives us is building long-term relationships rooted in thoughtful planning and ongoing guidance, grounded in our Flagstaff community and extended to clients wherever they are.

Our goal is to help individuals, families, and business owners work through complex decisions around retirement planning, investment management, tax strategy, and estate coordination with experienced, coordinated support.

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What Guides Us

Our Core Values

Team
We place the team above the individual and define success through our collective efforts. Every client benefits from the full depth of the firm.
Relationship Centric
We focus on building long-term relationships with our clients and team that are grounded in transparency and consistent communication.
Integrity
We act with professionalism and integrity, placing relationships before transactions. We believe trust is earned through transparency, thoughtful advice, and doing what we say we will do. We are open about how we work and welcome conversations about our process and compensation.
Authenticity
We encourage individuals to be true to themselves to foster diversity of thought and opinion, within our team and in every client relationship.
Growth
We believe growth starts with investing in our people. By fostering personal and professional development, we strengthen our ability to provide thoughtful, coordinated guidance to every client we serve.
Enjoyment
We believe the time spent with our team should be enjoyable and the best years of (y)our lives. That energy carries through to every client interaction.
The People Behind the Plan

Meet Your Team

Our Flagstaff and Sedona-based team brings together financial planners, tax professionals, and client service specialists to help coordinate the many moving parts of your financial life.
Travis Babb, CFP EA, President, Babb Financial Group Flagstaff AZ
Travis Babb
CFP®, EA
President
 Kathleen Schroeder, CFP TPCP, Financial Planner, Babb Financial Group Flagstaff AZ
Kathleen Schroeder
CFP®, TPCP®
Financial Planner
 Mike Gorman, CFP CSLP, Financial Planner, Babb Financial Group Flagstaff AZ
Mike Gorman
CFP®, CSLP®
Financial Planner
 Alison Ye, CPA CVA, Tax Manager, Babb Financial Group Flagstaff AZ
Alison Ye
CPA, CVA®
Tax Manager
 Luke Northam, MBA CFE, Director of Operations, Babb Financial Group Flagstaff AZ
Luke Northam
MBA, CFE
Director of Operations
 Cynthia Thompson, FPQP, Senior Client Service Specialist, Babb Financial Group
Cynthia Thompson
FPQP®
Senior Client Service Specialist
 Jeremy Meyer, FPQP, Client Service Specialist, Babb Financial Group Flagstaff AZ
Jeremy Meyer
FPQP®
Client Service Specialist
 Jackson Wellborn, Client Service Specialist, Babb Financial Group Flagstaff AZ
Jackson Wellborn
Client Service Specialist
 George Balzer, Intern, Babb Financial Group Flagstaff AZ
George Balzer
Intern
Our Credentials

What the Letters & Numbers Mean

Each designation on our team represents rigorous education, examination, and ongoing continuing education requirements. Here is what each one means.

CFP®
Certified Financial Planner
CFP Board of Standards
Requires completion of a CFP Board-approved education program, a comprehensive examination, and 6,000 hours of professional experience. CFP® professionals must meet ongoing continuing education and ethical requirements and are required to act as fiduciaries when providing Financial Advice, as defined by CFP Board.
CPA
Certified Public Accountant
State Boards of Accountancy / AICPA
Requires 150 semester hours of college education, passage of the four-part Uniform CPA Exam covering auditing, financial accounting, taxation, and business concepts, plus supervised experience. CPAs are licensed to represent clients before the IRS and typically complete 40 hours of continuing education annually.
EA
Enrolled Agent
U.S. Internal Revenue Service
Granted by the IRS after passing the three-part Special Enrollment Examination on individual and business tax and IRS practice. EAs complete 72 hours of continuing education every three years, with a minimum of 16 hours annually including 2 in ethics. Full IRS representation rights for all tax matters.
CVA®
Certified Valuation Analyst
NACVA
Requires CPA licensure or business degree with valuation experience, training, a five-hour exam, and submission of a sample valuation report. Covers business valuation theory and practice, financial analysis, income and market valuation methods, and professional standards. 36 hours of continuing education every three years.
CFE
Certified Fraud Examiner
Association of Certified Fraud Examiners
Requires ACFE membership, qualifying education and professional experience including at least two years in a fraud-related field, and passing the CFE Exam covering fraud schemes and financial crimes, investigations and legal issues, and fraud prevention and deterrence. CFEs agree to the ACFE Code of Professional Ethics and complete 20 hours of continuing education annually, including 10 fraud-related and 2 in ethics.
TPCP®
Tax Planning Certified Professional
The American College of Financial Services
Requires three years of industry experience plus three graduate-level courses on tax planning for individuals and small businesses, each with a proctored exam. Covers strategic tax planning for investments, retirement, small business, and estate planning. 30 hours of continuing education every two years.
CSLP®
Certified Student Loan Professional
CSLA Board of Standards
Requires an existing professional license or designation. Candidates complete structured coursework and pass a certification exam on federal and private student loans, repayment strategies, and loan forgiveness programs. Designed to integrate student loan planning with comprehensive financial planning.
FPQP®
Financial Paraplanner Qualified Professional
College for Financial Planning
Completion of a self-study program covering the fundamentals of financial planning and passing a final exam. Covers budgeting, insurance, retirement, tax, and investment basics. Holders complete 16 hours of continuing education every two years to support lead advisors in the planning process.
Series 65/66
Investment Adviser Representative
NASAA / FINRA
The Series 65 covers investment products, portfolio management, securities laws, and fiduciary duties as they apply to investment adviser representatives. The Series 66 covers state securities laws and investment adviser requirements in combination with other qualifications. Both require passing comprehensive exams administered by FINRA under NASAA oversight.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, CFP® (with plaque design), and CFP® (with flame design) in the United States, which it authorizes use by individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Bill Babb, Founder of Babb Financial Group, Flagstaff Arizona, independent financial planning and investment management since 1981
Our Legacy

Meet the Founder

Bill Babb founded Babb Financial Group in Flagstaff in 1981 after following his high school sweetheart to Arizona. What began as a vision to create a firm with a positive and lasting impact on the community has grown into a multi-generational practice built on the values Bill lived by: hard work, perseverance, and a real sense of responsibility to the people he served.

Before founding the firm, Bill served as a sergeant in the United States Army and earned degrees from Northern Arizona University. His story, shaped by resilience, family, and a deep sense of responsibility, is the foundation everything here is built on.

Read Bill's Story
Take the First Step

Ready to meet
your team?

Every relationship starts with a conversation. No obligation, just an opportunity to discuss where you are today, where you want to go, and whether our team may be the right fit for your goals and circumstances.

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